Check out Nokia’s research: Evolution of mobile gaming.

Nokia commissioned Nielsen Entertainment to conduct research in six countries worldwide. One hour interviews were carried out with 1,800 participants across China, Germany, India, Spain, Thailand and the United States. The findings provide a global overview of mobile phone gaming habits and what mobile phone gamers are looking for in the next generation of mobile gaming.

Here are some key global findings:

• The mobile phonegamerssurveyed are frequently playing mobile games with the vast majority (80%) playing at least once a week and 34% playing every day
• The average length of time spent playing mobile games is 28 minutes
• Nearly two thirds (63%) of the respondents preferred the richer experience of Nokia’s next generation mobile games offering over existing Java 2D and Java 3D games offerings, particularly following game trials
• The majority (65%) would prefer to pay for a full game outright rather than buy a subscription (27%)
• When it comes to getting games, over-the-internet (OTI) distribution (34%) is almost as popular as over-the-air (OTA) distribution (45%)
• Multiplayer gaming is a regular part of mobile phone gamers lifestyles with 45% playing multiplayer games on their mobile phones at least once a month
• 62% would send demos of games they like directly to their friends and 79% would try a demo received from a friend