Ok, that’s not an application, or a new cool Web 2.0 initiative. Flori is the sweet, cute and innocent character of Vivek, which I missed when he first released. But definitely worth to see!
You can also download and use it on you mobile as a screensaver or wallpaper; just purchase it for a small fee here.
As a nice move, Vivek offers licensing of this character. Just get in touch with him.