Pikkoo takes mobile personalization to the next level with social, user generated and interactive mobile content

Oulu, Finland, 12th May 2009 – Pikkoo, an innovative Finnish startup, today launched its highly-anticipated public beta product, offering the first community for user generated mobile screensavers and wallpapers. Pikkoo enables anyone to create, download and share interactive mobile screensavers and wallpapers for free. Functionality added to the content through widgets such as time, battery and signal strength, using an easy-to-use online interface.

Mobile screensavers and wallpapers are very popular, reaching millions of screens every day. However, they lack the richness and personalization demanded from today’s consumers. Utilizing Adobe Flash® Platform and its own proprietary technologies, Pikkoo makes personalization and rich interfaces possible for the widest set of mobiles available today. Besides an online community to end users, Pikkoo also provides a novel marketing platform for brands and creative marketers.

“I’m really excited to see Pikkoo launch their new service, it’s a fantastic example of the Flash Platform’s ability to enrich user experiences. With this new product Pikkoo users can create rich Flash Lite content and share their work on social networks like Facebook, MySpace and Twitter”, says Mark Doherty, Platform Evangelist for Mobile and Devices at Adobe.

Pikkoo launched its private beta in November 2008. Before the public beta launch, Pikkoo received an award at London Smartphone Show 2008 from a jury including Nokia, Samsung, Motorola, Orange and Symbian, and the Judge’s Choice Award for Nokia Calling All Innovators 2008 contest.

For more information visit www.pikkoo.com or contact Pikkoo.
About Pikkoo

Pikkoo is an innovative startup based in Oulu, Finland. Pikkoo focuses on social, user generated and interactive mobile content for Adobe Flash® Lite™ and non-Flash Lite enabled phones. The company is privately held and founded in early 2009. Pikkoo launched private beta in November 2008, and opened to the public in May 2009.  For more information, go to www.pikkoo.com

About Adobe® Flash® Lite™

Adobe® Flash® Lite™ software, Adobe’s award-winning Flash Player runtime specifically designed for mobile devices, to enable web browsing of Flash Player compatible content. Flash Lite has shipped on 1 billion devices (40% of all new handsets in 2008) and will reach more than 2.5 billion devices by the end of 2010.

Media Enquiries:

Pikkoo Ltd.
Mr. Ugur Kaner
Tel: +358 400 22 5958
Email: hello[at]pikkoo[d.t]com

[via Pikkoo]